Contemporary Perspectives on Corporate Marketing : contemplating corporate branding, marketing and communications in the twenty-first century / John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. ed.
Material type:
TextPublication details: United Kingdom; Routledge: 2013Description: 156pISBN: 9781138206069DDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Indian Institute of Corporate Affairs Library Rack No.- 19 | 658.8 BAL (Browse shelf(Opens below)) | Available | 6026 |
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