Knowledge Resource Centre

Azadi ka Amrut Mahotsav

Contemporary Perspectives on Corporate Marketing : contemplating corporate branding, marketing and communications in the twenty-first century /

Balmer,John

Contemporary Perspectives on Corporate Marketing : contemplating corporate branding, marketing and communications in the twenty-first century / John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. ed. - United Kingdom; Routledge: 2013 - 156p.

9781138206069

658.8 / BAL



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