Contemporary Perspectives on Corporate Marketing : (Record no. 154289)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220727152409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210217b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138206069 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balmer,John |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Perspectives on Corporate Marketing : |
| Remainder of title | contemplating corporate branding, marketing and communications in the twenty-first century / |
| Statement of responsibility, etc. | John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United Kingdom; |
| Name of publisher, distributor, etc. | Routledge: |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 156p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Corporate Affairs Library | Indian Institute of Corporate Affairs Library | Rack No.- 19 | 17/02/2021 | 658.8 BAL | 6026 | 17/02/2021 | 17/02/2021 | Books |