Marketing communications : an integrated approach / PR Smith; Ze Zook.
Material type:
TextPublication details: London, Kogan Page; 2011Edition: 5thDescription: xviii, 483 pISBN: 9780749461935DDC classification: 658.802
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
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Indian Institute of Corporate Affairs Library | 658.802 SMI (Browse shelf(Opens below)) | Available | 2427 |
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| 658.802 KIM Blue Ocean Classics | 658.802 NIR Energize Growth Now : The Marketing Guide to a Wealthy Company | 658.802 SAC Winning the story wars : why those who tell--and live--the best stories will rule the future / | 658.802 SMI Marketing communications : an integrated approach / | 658.802 WES How to write a Marketing Plan | 658.812 COO Complaint Management Excellence | 658.812 PIN Do You Want to Keep Your Customers Forever? |
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