Marketing communications : an integrated approach /

Smith, PR.

Marketing communications : an integrated approach / PR Smith; Ze Zook. - 5th - London, Kogan Page; 2011. - xviii, 483 p.

ISBN: 9780749461935

Dewey Class. No.: 658.802 / SMI

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Knowledge Resource CentreAzadi ka Amrut Mahotsav

Marketing communications : an integrated approach /

Knowledge Resource Centre

Azadi ka Amrut Mahotsav