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Marketing communications : an integrated approach / PR Smith; Ze Zook.

By: Smith, PRMaterial type: Text

TextPublication details: London, Kogan Page; 2011Edition: 5thDescription: xviii, 483 pISBN: 9780749461935DDC classification: 658.802

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Corporate Affairs Library	658.802 SMI (Browse shelf(Opens below))	Available		2427

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