Marketing Research : an Applied Orientation / Naresh K Malhotra.
Material type: TextPublication details: New Delhi, PearsoN, 2009Edition: 5THDescription: 859pISBN: 9788131723173Subject(s): | | Consumers--ResearchDDC classification: 658.83Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Indian Institute of Corporate Affairs Library | 658.83 MAL (Browse shelf(Opens below)) | Available | 1078 |
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658.827 KAP New Strategic Brand Management | 658.827 MAT Brand Failures | 658.83 BRA Questionnaire Design | 658.83 MAL Marketing Research : an Applied Orientation / | 658.8342 CUT Consumer Expectations : micro foundations and macro impact / | 658.8342 KEI The wallet allocation rule : winning the battle for share / | 658.8342 PLE The branded mind : Erik Du Plessis. |
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