Marketing Research : an Applied Orientation /

Malhotra, Naresh K.

Marketing Research : an Applied Orientation / Naresh K Malhotra. - 5TH - New Delhi, PearsoN, 2009. - 859p.

ISBN: 9788131723173

Subjects--Topical Terms:
Consumers--Research

Dewey Class. No.: 658.83 / MAL

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Marketing Research : an Applied Orientation /

Knowledge Resource Centre

Azadi ka Amrut Mahotsav