Marketing Research : (Record no. 41682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230213123205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131723173 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research : |
| Remainder of title | an Applied Orientation / |
| Statement of responsibility, etc. | Naresh K Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi, |
| Name of publisher, distributor, etc. | PearsoN, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 859p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing research--Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers--Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baalbaki, Imad B. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nasr Bechwati, Nada. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Corporate Affairs Library | Indian Institute of Corporate Affairs Library | 22/08/2013 | 1 | 658.83 MAL | 1078 | 19/12/2022 | 30/11/2022 | 01/02/2017 | Books |