Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Review Press, c2012Description: viii, 264 p. : ill. ; 25 cmISBN: 9781422143568Subject(s): Marketing -- Social aspects | Storytelling -- Psychological aspects | Consumers -- Psychology | Social mediaDDC classification: 658.802
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Indian Institute of Corporate Affairs Library | 658.802 SAC (Browse shelf(Opens below)) | Available | 2583 |
Includes bibliographical references and index.
There are no comments on this title.