Winning the story wars : why those who tell--and live--the best stories will rule the future /
Sachs, Jonah.
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - Boston, Mass. : Harvard Business Review Press, c2012. - viii, 264 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422143568
2011053284
Marketing--Social aspects.
Storytelling--Psychological aspects.
Consumers--Psychology.
Social media.
658.802 / SAC
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - Boston, Mass. : Harvard Business Review Press, c2012. - viii, 264 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422143568
2011053284
Marketing--Social aspects.
Storytelling--Psychological aspects.
Consumers--Psychology.
Social media.
658.802 / SAC