The consumer mind : brand perception and the implication for marketers / Pepe Martinez.
Material type: TextSeries: Millward BrownPublication details: London Kogan Page 2012Description: xviii, 178 pISBN: 9780749465704DDC classification: 658.8343Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Indian Institute of Corporate Affairs Library | 658.8343 MAR (Browse shelf(Opens below)) | Available | 2327 |
Browsing Indian Institute of Corporate Affairs Library shelves Close shelf browser (Hides shelf browser)
658.8342 PLE The branded mind : Erik Du Plessis. | 658.8343 KAP Brand Shashtra | 658.8343 LIN Brandwashed | 658.8343 MAR The consumer mind : brand perception and the implication for marketers / | 658.84 BRO The Interactive Marketplace : Business to Business Strategies for Delivering Just in Time, Mass Customized Products / | 658.840 PRA End of Corporate Imperialism | 658.840951 SIL Dollar 10 Trillion Prize |
There are no comments on this title.