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The consumer mind : brand perception and the implication for marketers / Pepe Martinez.

By: Martinez, PepeMaterial type: Text

TextSeries: Millward BrownPublication details: London Kogan Page 2012Description: xviii, 178 pISBN: 9780749465704DDC classification: 658.8343

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Corporate Affairs Library	658.8343 MAR (Browse shelf(Opens below))	Available		2327

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