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1.
Marketing Management by
Edition: 14 th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi, Pearson: 2013
Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.8 KOT.

2.
Marketing 4.0: Moving from Traditional to Digital by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey: John Wiley & Sons, 2018
Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.8 KOT.

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