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1.
Brand Failures by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2011
Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.827 MAT.

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2.
Brand Success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2011
Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.827 HAI.

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