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	21.	Essential Guide to Employee Engagement by Cook, Sarah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 1988 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.3 SAR. Place hold Add to cart (remove)

	22.	Handbook of Management Techniques by Armstrong, Michael Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2010 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (2)Call number: 658 ARM, ... Place hold Add to cart (remove)

	23.	Corporate Reputation, the Brand & the Bottom Line by Haywood, Roger Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2010 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 659.2 HAY. Place hold Add to cart (remove)

	24.	The consumer mind : brand perception and the implication for marketers / Pepe Martinez. by Martinez, Pepe Series: Millward Brown Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2012 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.8343 MAR. Place hold Add to cart (remove)

	25.	The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand/ Erik Du Plessis. by Plessis, Erik Du Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.8342 PLE. Place hold Add to cart (remove)

	26.	New Strategic Brand Management by Kapferer, Jean-Noel Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2007 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (2)Call number: 658.827 KAP, ... Place hold Add to cart (remove)

	27.	High Impact Marketing that Gets Results by Kolah, Ardi Series: Guru in a Bottle Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2013 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.8 KOL. Place hold Add to cart (remove)

	28.	Brand Failures by Haig, Matt Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.827 MAT. Place hold Add to cart (remove)

	29.	Brand Success by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.827 HAI. Place hold Add to cart (remove)

	30.	Great Answers to Tough Marketing Questions : Paul Russell Smith. by Smith, P.R Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2010 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.8 SMI. Place hold Add to cart (remove)

	31.	Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind. by Ind, Nicholas Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2012 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.4063 IND. Place hold Add to cart (remove)

	32.	Brandwashed by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2012 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.8343 LIN. Place hold Add to cart (remove)

	33.	Turnaround Leadership by Callaghan, Shaun O Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2010 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.4 COL. Place hold Add to cart (remove)

	34.	Starting a Successful Business by Morris, Michael Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.11 MOR. Place hold Add to cart (remove)

	35.	Organization Development by Cheung-Judge, Mee-Yan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.4 MEE. Place hold Add to cart (remove)

	36.	Marketing Your Business by Westwood, John Series: Business Success Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.87 WES. Place hold Add to cart (remove)

	37.	How to Prepare a Business Plan by Blackwell, Edward Series: Business Success Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2008 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.4012 BLA. Place hold Add to cart (remove)

	38.	Effective Project Management by Roberts, Paul Series: Business Success Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 658.404 ROB. Place hold Add to cart (remove)

	39.	Make an Impact with Your Written English by Talbot, Fiona Series: Better Business English Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2009 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 808.06665 TAL. Place hold Add to cart (remove)

	40.	The Unknown Leader by A Al- Banawi, Hussein Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2012 Availability: Items available for loan: Indian Institute of Corporate Affairs Library (1)Call number: 303.34 AAL. Place hold Add to cart (remove)

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