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The consumer mind : brand perception and the implication for marketers /

Martinez, Pepe

The consumer mind : brand perception and the implication for marketers / Pepe Martinez. - London Kogan Page 2012 - xviii, 178 p. - Millward Brown .

ISBN: 9780749465704

Dewey Class. No.: 658.8343 / MAR

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The consumer mind : brand perception and the implication for marketers /

Knowledge Resource Centre

Azadi ka Amrut Mahotsav