000			03362cam a2200373 i 4500
001			21069022
003			OSt
005			20241009121127.0
008			190711t20202020nyu b 001 0 eng
010			_a 2019945829
020			_a9781404113350
082	0	4	_a658.4038 _223
100	1		_aTobaccowala, Rishad, _eauthor.
245	1	0	_aRestoring the soul of business : _bstaying human in the age of data / _cRishad Tobaccowala.
264		1	_a[New York] : _bHarperCollins Leadership, an imprint of HarperCollins, _c[2020]
264		4	_c©2020
300			_axx, 235 pages ; _c24 cm
504			_aIncludes bibliographical references and index.
520			_a"The hidden key to successful transformation in any organization lies between human intuition and data-driven insights." -- _cjacket.
520			_aNamed by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies--ones where digital tools and analog people are integrated expertly--develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another. Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand. Explore how organizations of various sizes and from different industries, from Walmart and IBM to Starbucks and Domino's to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention--and even joy--in their careers and business.
650		0	_aPerformance technology.
650		0	_aPerformance _xManagement.
650		0	_aBusiness.
650		0	_aManagement _xStatistical methods.
650		0	_aBusiness planning _xStatistical methods.
650		0	_aBig data.
650		7	_aPerformance technology. _2fast _0(OCoLC)fst01057883
650		7	_aPerformance _xManagement. _2fast _0(OCoLC)fst01057835
650		7	_aBig data. _2fast _0(OCoLC)fst01892965
650		7	_aBusiness. _2fast _0(OCoLC)fst00842262
650		7	_aManagement _xStatistical methods. _2fast _0(OCoLC)fst01007232
776	0	8	_iebook version : _z9781400210664
942			_2ddc _cBK
999			_c155818 _d155818