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003 | OSt | ||
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008 | 240116b |||||||| |||| 00| 0 eng d | ||
020 | _a9780749464875 | ||
082 | 0 | 0 |
_a659.144 _223 _bTHE |
100 | 1 |
_aTheobald, Theo, _d1957- |
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245 | 1 | 0 |
_aOn Message : _bPrecision Communication for the Digital Age / _cTheo Theobald. |
250 | _a1st edition. | ||
264 | 1 |
_aLondon : _bKogan Page Limited, _c2013. |
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300 |
_a181p _c22cm. |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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505 | 0 | _aAcknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward. | |
650 | 0 | _aBusiness communication. | |
650 | 0 | _aOnline social networks. | |
942 |
_2ddc _cBK |
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999 |
_c155665 _d155665 |