000 | 01234nam a22002297a 4500 | ||
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003 | OSt | ||
005 | 20230217150724.0 | ||
008 | 170728b xxu||||| |||| 00| 0 eng d | ||
010 | _a | ||
020 | _a9781442221215 | ||
020 | _a9781442221222 | ||
082 | 0 | 0 |
_a658.802 _223 _bBLA |
100 | 1 |
_aBlakeman, Robyn, _d1958- |
|
245 | 1 | 0 |
_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman. |
250 | _aSecond Edition. | ||
264 | 1 |
_aLanham : _bRowman & Littlefield, _c2015. |
|
300 | _axi, 325 pages ; | ||
504 | _aIncludes bibliographical references (pages 313-316) and index. | ||
505 | 0 | _aPreface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author. | |
654 | _aCommunication in marketing. | ||
942 |
_2ddc _cBK _01 |
||
999 |
_c153236 _d153236 |