Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.
Material type:
TextPublisher: Lanham : Rowman & Littlefield, 2015Edition: Second EditionDescription: xi, 325 pagesISBN: 9781442221215 ; 9781442221222Subject(s): Communication in marketingDDC classification: 658.802 | Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Indian Institute of Corporate Affairs Library | 658.802 BLA (Browse shelf(Opens below)) | Available | 4546 |
Includes bibliographical references (pages 313-316) and index.
Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
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