Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould.
Material type: TextPublication details: London Kogan Page 2012Description: x, 238 pISBN: 9780749466145DDC classification: 658.802Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Indian Institute of Corporate Affairs Library | 658.802 GOU (Browse shelf(Opens below)) | Available | 2483 |
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658.8 TAB Creating Demands | 658.8 TVE Marketing strategies for the new ecenomy | 658.802 BLA Integrated marketing communication : creative strategy from idea to implementation / | 658.802 GOU Creating the strategy : winning and keeping customers in B2B markets / | 658.802 GRA Green Marketing Manifesto | 658.802 HAR Reinventing Your Marketing | 658.802 KIM Blue Ocean Strategy |
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