The wallet allocation rule : winning the battle for share / Timothy L. Keiningham.
Material type: TextPublication details: New Jersey, Wiley, Hoboken, 2015Description: 218pISBN: 9788126558490Subject(s): DDC classification: 658.8342Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Indian Institute of Corporate Affairs Library | 658.8342 KEI (Browse shelf(Opens below)) | Available | 5223 |
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658.83 BRA Questionnaire Design | 658.83 MAL Marketing Research : an Applied Orientation / | 658.8342 CUT Consumer Expectations : micro foundations and macro impact / | 658.8342 KEI The wallet allocation rule : winning the battle for share / | 658.8342 PLE The branded mind : Erik Du Plessis. | 658.8343 KAP Brand Shashtra | 658.8343 LIN Brandwashed |
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