Brand Shashtra
Material type: TextPublication details: New Delhi; Sage: 2015Description: 93p. 22cmISBN: 9789351505907DDC classification: 658.8343Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Indian Institute of Corporate Affairs Library | 658.8343 KAP (Browse shelf(Opens below)) | Available | H323 |
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658.8342 CUT Consumer Expectations : micro foundations and macro impact / | 658.8342 KEI The wallet allocation rule : winning the battle for share / | 658.8342 PLE The branded mind : Erik Du Plessis. | 658.8343 KAP Brand Shashtra | 658.8343 LIN Brandwashed | 658.8343 MAR The consumer mind : brand perception and the implication for marketers / | 658.84 BRO The Interactive Marketplace : Business to Business Strategies for Delivering Just in Time, Mass Customized Products / |
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