Integrated marketing communication : (Record no. 153236)
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fixed length control field | 01234nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230217150724.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170728b xxu||||| |||| 00| 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781442221215 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781442221222 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 23 |
Item number | BLA |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Blakeman, Robyn, |
Dates associated with a name | 1958- |
245 10 - TITLE STATEMENT | |
Title | Integrated marketing communication : |
Remainder of title | creative strategy from idea to implementation / |
Statement of responsibility, etc. | Robyn Blakeman. |
250 ## - EDITION STATEMENT | |
Edition statement | Second Edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Lanham : |
Name of producer, publisher, distributor, manufacturer | Rowman & Littlefield, |
Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 325 pages ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (pages 313-316) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author. |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM | |
Focus term | Communication in marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type |
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Indian Institute of Corporate Affairs Library | Indian Institute of Corporate Affairs Library | 28/07/2017 | 1 | 658.802 BLA | 4546 | 28/07/2017 | 28/07/2017 | 28/07/2017 | Books |