Brand together : how co-creation generates innovation and re-energizes brands /

Ind, Nicholas.

Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind. - London Kogan Page 2012 - x, 172 p.

ISBN: 9780749463250

Dewey Class. No.: 658.4063 / IND

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Knowledge Resource CentreAzadi ka Amrut Mahotsav

Brand together : how co-creation generates innovation and re-energizes brands /

Knowledge Resource Centre

Azadi ka Amrut Mahotsav