Ratner, Bruce,

Statistical and Machine-Learning Data Mining : Techniques for Better Predictive Modeling and Analysis of Big Data / Bruce Ratner. - 3rd ed. - xxxiii, 655p.

Includes index.

9781498797603


DATABASE MARKETING--STATISTICAL METHODS
DATA MINING --STATISTICAL METHODS
BIG DATA --STATISTICAL METHODS
CHAID--INTERPRETING A LOGISTIC REGRESSION MODEL
MARKET SEGMENTATION
MARKETING MODEL

HF5415.126 / .R38 2017

658.872


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